Lily Donaldsons Flying Hair From New Luxury Website NOWNESS

I came across new luxury website Nowness launched by LVMH. I adore
this film featuring Lily Donaldson, he hair, a wind machine and nothing else.
What is so special about this film? Well for me it is the incredible
movement,shapes, imagery created just by Lily's hair moving. It is
so simple, yet so veryeffective. I think it is also a nice touch
that Lily's dad, photographer Matthew Donaldson shot the film. It is
just really very beautiful and moving...